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| Resources: Tricks to Avoid |
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Trick #1 – Keyword spamming - This is one of the oldest tricks to rank high on search engines. However, search engines don’t just hate this kind of cheating. Today’s robots that index webpages will not include your page in their database at all. More, they may ban your domain name from their indexing forever, and search engines are smarter than before – it doesn’t take that long to find out that you are spamming them. |
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Trick #2 – Invisible text - The problem that web designers are facing today is to create a site that scores high on search engines and is attractive to the visitors. These two goals may be very hard to achieve, because what ranks high on search engines might be unattractive to a human being, and the website that is liked by a human visitor may be disliked by search engines. Search engines respond well to the dull webpages full of text and with no images, while human visitors preffer graphically appealing and visually attractive pages.The goal is to find a fine line between search engines and human website visitors, and make the webpage in such a way that both search engines and humans would respond favorably. One of the solutions is the use of invisible, or semi-visible text. This kind of text is visible to search engines, while it’s hidden from a human eye. The trick is very simple – use the text color which is same or almost same as the color of background. Howe ver, this method is also not recommended, as search engines tend to penalize pages for this trick. |
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Trick #3 – Redirect Pages - Search engines hate page redirecting, although it can be used for very innocent purposes, such as redirecting web site visitors from old site to a new one. There are two ways to redirect the pages – one of them is to insert “META HTTP-EQUIV=”REFRESH”… line in the HEAD of your HTML, another one – to do this using JavaScript. Keep in mind that there’s nothing wrong in using the redirecting function. Search engines don’t mind you using it for legitimate reasons. What they hate is that a lot of search engime optimization specialists abused it some time ago and used this feature to boost the rankings of their web pages. Because of that, the majority of search engines don’t accept webpages that contain page redirect. In other words, they simly don’t index them. |
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Trick #4 – “Bait and Switch” Technique - From time to time, you may find a web site that is in the top 10 search engine results, although when you analyze it closer, you don’t see any reason for its success. The secret is that the webmaster submitted one webpage to search engines, and after they indexed it, the webmaster simply changed the pages with more user-friendly and visually attractive webpages. However, this technique works only with search engines that update their databases not often. Search engines that re-index websites often will simply re-evaluate the website from the standpoint of their algorithm and the site will definetelly loose its high rankings. |
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